How To Become A Better Digital Marketer

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Hello there, my name is Adrian, and the purpose of this site is to assist you in developing into a more proficient digital marketer. by walking you through some of the more essential aspects of digital marketing that you must understand. You can see that digital marketing has been made to appear to be a great deal more difficult than it is right now. That is a terrible shame because, despite appearances, it is not that complicated.

Methods To Understand Digital Marketing In 2023

Having said that, if you truly want to obtain the greatest results possible from your digital marketing, you are going to need to know and grasp the methods that I am going to share with you in this episode. I will be discussing these with you in the following sentence: If you commit to watching this video all the way through, I guarantee that you will leave it a more skilled digital marketer than when you started.

So let’s get to it.

Brace yourselves for this one because it’s quite profound, but actually, it’s not profound at all. So the very first thing that I need to share with you is the contrasts between traditional marketing and digital marketing. That is precisely what gives it its captivating quality. You need to understand that marketing that is conducted through the use of digital platforms is, in essence, just marketing. That sums it up nicely. Therefore, when we discuss digital marketing, we are also discussing marketing through the use of channels, such as SEO, which stands for search engine optimization, social media Pay Per Click ads, online Facebook ads, Instagram ads, or anything else of the sort, not to mention email marketing, website optimization, or anything else that truly takes place online or through the utilization of digital media. You can contrast this with traditional marketing, which makes use of traditional media such as television, radio, newspapers, magazines, billboards, and virtually anything else that is not digital.

Conventional Marketing VS Digital Marketing

Now, here’s the trouble with conventional marketing and conventional advertising as well as everything that goes into making either of those things happen. However, it is still effective. The use of digital marketing and the many different digital channels that are already at our disposal, however, comes with several important advantages. To begin, digital marketing has the potential to provide you with significantly greater audience size.

You can communicate with anyone online, and there are billions upon billions of individuals online. The next step is to target specific audiences.

Because not only are you capable of reaching these billions of individuals, but you also don’t want to reach all of them because not all of them will be the ideal customers for your company. Instead, you can target only the most ideal and perfect people by focusing your attention and being careful in your choice of whom to approach.

When compared to, for example, publishing an advertisement in the New York Times or, heaven forbid, airing a commercial during the Super Bowl, digital marketing is typically substantially more cost-efficient. Again, these are intended to appeal to wide markets and to make an effort to reach everyone, which is most likely not your goal. Instead, you should make sure that your marketing is hyper-focused and selected, and that you are only reaching out to those people who are the most likely to make a purchase. Digital marketing also enables you to get rapid feedback on your efforts. And I think that this is one of the features of the channels that I enjoy using the most. If you consider running, for example, an advertisement in a magazine, you will need to give some thought to the copy, the creative, and the things that you will have to say. And then you need to have it all typed up and delivered to the magazine, and then it has to get published, and then it needs to get circulated. You could be looking at weeks, at best months, and possibly even many, many months before you ever discover whether or not this strategy for digital marketing was successful.

On the other hand, in theory, you should be able to write an advertisement and have it posted online in a couple of minutes. instantaneous findings, instantaneous feedback, and instantaneous adjustment Because everything in digital marketing is digital, there is always a digital trail, which enables us to analyze costs, outcomes, and everything else in real-time.

Tracking Digital Marketing Is Easier Than Pre Internet

This makes digital marketing a lot simpler to measure and track than traditional marketing methods. Therefore, we will be able to make modifications, tweaks, and optimizations as we go.

Compare and contrast this with having to wait three months for your magazine to come out before finding out whether or not things were successful. And there is no way to track the number of clicks on a magazine. Therefore, the best that you can hope to accomplish is to either have them fill out some type of form on the magazine or visit a digital channel, which brings us back around to the topic of digital marketing. In any case, picking digital channels and going with digital marketing comes with several glaringly evident and substantial benefits. However, this does not mean that more traditional forms of marketing are no longer effective. Yes, it does.

Take a look at either traditional or digital marketing, and then sort of take a few steps back to the strategies, the fundamentals, and the principles of consumer psychology, buyer behavior, why people do the things they do, and then focus on mastering and learning that, and then you can apply that to digital channels or traditional channels or any other channels that come out in the future.

The point of this is to look at traditional or digital marketing, and then sort of take a few steps back to the strategies, the fundamentals, and the For you to become a better digital marketer, the next thing that will truly help you is to understand the differences between strategy and tactics, as well as when to employ each one.

Marketing Goals And Strategy

The overarching goals and objectives comprise the strategy. And you should be directing the majority of your efforts in this direction. First and foremost, because this is the foundation that all of your future marketing efforts, tactics, tools, software, and other similar things are going to be built, if you get this part wrong, nothing else matters because nothing else will work. If you get this part right, however, nothing else will matter because nothing else will work. There are now a plethora of alternative techniques, approaches, and lenses through which you can examine your digital marketing. But in the end, it all boils down to four fundamental and rock-solid ideas that have withstood the test of time and will continue to be just as relevant today. This is true pretty much regardless of which angle you choose to examine it from. 100 year from now, when we look back on them. I refer to these aspects as the core four, and they are located at the very center of the hub and spoke model of marketing that I use.

4 Core Marketing Strategies

The core four consist of the model, the market, the message, and the media. Let’s start to make sense of those now. The model mainly consists of your company, your offer, your package, and your service.

Seeing the pricing that goes with it and how you offer whatever it is that you deliver to the market are both important considerations. It is essential to create your model and your company around what the market wants, as well as what will make you the most money and provide you with the most satisfaction.

Because building a company that you despise running is the single worst thing you can do with your life. The market is the next topic. These are the individuals who will benefit from your services in the future. And you don’t want to say everyone or anyone with money; rather, you want to be laser-focused on exactly who is going to get the best outcomes from your product or service, as well as the market that you’re going to enjoy serving the most. In marketing.

This is what we refer to as an ideal client avatar or an ideal customer avatar. And it’s made up of demographic statistics like age, gender, income, occupation, and geographic facts like what city, state, province, or country they live in. Details like this make up the database. And psychographic information, such as what their beliefs, values, and attitudes are, as well as the lifestyle choices they make. Your message will come up next. And this is where you are going to clarify and connect with your ideal target market by speaking directly to them about their pains, their difficulties, and their frustrations, and how your firm is ideally positioned to help solve that for them. This can be accomplished in a very efficient manner by relating anecdotes about prior clients and the benefits they achieved as customers, as well as by soliciting testimonials directly from those individuals.

And running case studies to prove that you know what you’re talking about and have done what you claim you’re going to do think it makes sense. The takeaway from this is that to develop truly effective messages, you need to have a firm grasp on who your target audience is, what constitutes them, and what drives them to act in the ways that they do. Therefore, conducting some light research on the market and having a few conversations with existing and potential clients is never a bad idea. All things related to the media make up the fourth component of the core four and, once more, the focal point of the hub and spoke model of marketing. And this is where you’re going to go.

This is where you’re going to execute your marketing. This is where you’re going to determine which digital channels to use. The vast majority of companies get this entirely backward. They begin with the media by listening to a great thing about Facebook advertisements, or YouTube marketing, or perhaps beginning a podcast, and then they simply jump in, forgetting everything about the message, the market, and the model in the process. So it shouldn’t come as much of a surprise when I say that they’re constructing both their business and their marketing on a very shaky foundation. Because of this, if you go through the steps in the right order, beginning with the model, moving on to the market, and identifying the message by the time you get to the media, the choices should be clear, like crystal clear; you should know exactly where your ideal target market is present and active online. And this is going to make it so that you can go there and disregard everything else that’s going on. The truth is that you don’t have to do everything, and you don’t have to be everywhere; you simply have to be in the locations where people who fit you’re ideal demographic are hanging out.

This is going to save you a ton of time, as well as money, headaches, and squandered energy that you would have wasted by spreading yourself too thin on channels that simply aren’t going to generate results. Okay, I’ll bite. So, that was the plan, the central idea behind all the high-level considerations that went into choosing the appropriate choices. And tactics, on the other side, are how you are going to carry out the strategy.

Everything that I just went over regarding the tactics, the intricacies, as well as the actionable steps or executable things that you are going to go and put into practice, are included here.

Therefore, the strategy is the business model, in which you use the market that you are going to go after, the messages that you are going to employ, and the media options that you are going to deploy your marketing. The strategies, on the other hand, include questions such as how frequently you are going to post.

Paid Digital Advertising

Advertisements on Facebook, Instagram, and YouTube, as well as advertisements on LinkedIn and Google, are currently the most significant competitors in this industry.

In essence, the biggest social networks have advertisements appended to the back of their names, and organic content is displayed in the news feeds of those who follow you. In contrast, when you use sponsored marketing and paid media, your content will appear in the news feeds, on the phones, and on the devices of the individuals that you select to reach through targeting.

Now, of course, as with any marketing strategy, there are pros and cons to both organic is free essentially in nature, but it is going to be a little more limited in reach, because the way the algorithms work, they kind of favor paid media, because they like to make money. Now, of course, as with any marketing strategy, there are pros and cons to both organic is free essentially in nature, but it is going to be a little more limited in reach. Paid media, on the other hand, comes with the apparent drawback of being financially prohibitive.

On the plus side, it enables you to easily communicate with a large number of individuals. Therefore, the decision between organic and paid marketing comes down, not only to the trade-off between time and money but also to the desired pace at which you see results. Direct response versus brand recognition is one of my favorite subjects to discuss in the field of marketing, so let’s get right to it. It shouldn’t come as a surprise that direct response marketing is straightforward in its approach to eliciting a response; marketing in general isn’t exactly known for its inventiveness. Sometimes. Direct response marketing entails, at its core, the production of either an advertisement or a piece of content intended to elicit a specific response from the target audience.

If you’re focused on getting an immediate and tangible return, such as a lead or a sale, or a phone call, a visit, a signup or something like that direct response marketing would be run a Facebook ad, expect to generate a lead, send out an email, measure the number of conversions, promote a video track how many people signed up for a free trial, all of these are direct response because you’re expecting something ideally, immediately, and you’re So that you can focus more on what is successful and less on what is not, and vice versa.

Is Brand Awareness Important?

Content Marketing How To Grow A Brand

Compare and contrast all of this with brand awareness marketing, which is fundamentally more focused on longer-term goals, such as creating trust and authority in addition to your brand name in the market through direct response. We are measuring things such as leads, sales, and conversions at this time. with awareness of the brand. We’re evaluating things like trust and authority, as well as perhaps mentions, but they’re a lot tougher to quantify and measure because there are a lot more intangibles involved. The reality is that it takes a long-term strategy to establish a scalable, sustainable, and lucrative firm.

You do need a reasonably balanced combination of direct response marketing and brand awareness marketing, but you must avoid the marketing equivalent of the cardinal sin. You need to realize that expecting direct response marketing initiatives to generate results is one of the most fundamentally flawed practices in the entire field of marketing. This is a surefire way to end up in the negative. And this is one of the most significant reasons why so many individuals believe that their marketing isn’t successful. It’s because they’re using the incorrect tool for the job, like following a recipe to bake a cake, and then getting incredibly irritated when it turns out to be muffins, bread, or anything else that isn’t a cake.

This is why. Because of this, it is of the utmost significance that you follow the appropriate procedure, which is your strategy for the work. Okay, I’ll bite. When it comes to search versus discovery marketing, the biggest and most crucial factor, or keyword, if you will, is intent. Put another way, what is the intent? is an extremely essential question you need to be able to answer before you can be successful with digital marketing. Or, why does anyone use a particular platform no matter what time of day they log on—the morning, the middle of the day, or the evening?

Therefore, let’s begin with the search. When someone logs onto Google, for example, they have intent; they are there to find an answer or a solution or a product; they are there to do something or buy something or learn something; they are there to engage in some kind of activity. And here, we’re talking about platforms like Google and YouTube, which are other search engines. As a marketer, this is the point at which you want to appear in front of the customer and, in essence, answer their query or provide them with the solution to whatever it is that they are looking for.

Utilizing Search Engine Optimization (SEO), also known as Pay-Per-Click (PPC) advertising through Google, and Discovery marketing are some tactics that can be utilized here. On the other side, well, this incorporates businesses like Facebook and Instagram, and YouTube to a certain level. In essence, a user on these platforms may have intent, but they are probably more idly browsing than actively searching for anything specific. After all, nobody gets up and first thing in the morning logs on to Facebook or Instagram with a credit card in hand, to purchase some kind of. This is the reason why if you are doing search marketing, well, you can afford to be direct; they are looking for something, you have the solution, seek, just give it to them with discovery marketing.

If you are doing discovery marketing, however, you cannot afford to be direct. On the other hand, you need to be a bit more imaginative and a little more entertaining, you need to capture their attention, then maintain it, and then allow them to become interested in what it is that you’re selling or promoting. You need to accomplish all of this in a short amount of time. Both search marketing and discovery marketing are extremely vital components in today’s world when it comes to developing an overall successful and lasting organization.

However, much as with direct response, marketing, and brand awareness marketing, you want to make sure that you are utilizing the appropriate tool for the appropriate job at the appropriate time and in the appropriate location. Okay, I’ll bite. The next issue I want to discuss with you is of the utmost significance. And when it comes to marketing counsel, it’s something that’s hardly ever brought up concerning this topic. To sum everything up, this is the key distinction between marketing products and marketing services.

So, here’s how it works: The majority of the marketing information that is currently available, whether we are talking about textbooks, courses, or even training, centers on the marketing of products. A product is something tangible that you can hold, you can see, can touch, can taste. On the other hand, a service is something that is intangible and cannot be held, touched, seen, or tasted. In addition, when it comes to services, it is common to be required to pay in advance, which adds an entirely new dimension of trust. It is for this reason that if you are marketing a service-based business and you try to advertise it in the same manner as a product-based firm, you are going to be quite disappointed in the results. When it comes to marketing items, you have the chance and the advantage of being able to explain, show, and demonstrate how a product works. This gives you a competitive edge and helps you sell more things. What it appears to be, you want to show it in motion, show the features, show the benefits that the features will offer, show the story behind it, and anything else along those lines.

This is just one illustration. Let’s pretend that I’m attempting to promote and sell this pen, shall we? The fact that this pen has a cover, which will protect me from getting ink all over me, is a feature of the pen. That’s a perk, but you can stretch it a little further than you probably should. For instance, the cap of this pen also includes a clip, which enables me to attach it to my papers, my notebook, or even my clothing if I’m going for that nerdy appearance. It may come as a surprise to learn that the reason why pen lids have holes at the top is to prevent asphyxia if the lids are accidentally or purposefully swallowed. However, this is the reason why pen lids are designed with holes in the top. In any case, chewing on pen lids is a time-honored tradition, albeit an extremely unhygienic one.

Sometimes you just receive hungry services, but they don’t have that advantage, which is a disadvantage for them. When promoting and marketing services, the most important thing to focus on is selling the result, which could be a state of completion, benefits, outcomes, or results that a customer would enjoy as a direct consequence of working with your company. When it comes to marketing services, I would even go so far as to say that it is almost entirely about the end state, the advantages, the outcomes, and the results that someone will experience.

I would even go so far as to say that it is almost entirely about the final state. The important thing is to draw attention to the discomfort, dissatisfaction, or pain that they are experiencing as a result of their current position, and then, of course, to paint a picture of how much better off they will be after having worked with you. Okay, I’ll bite. The following thing you need to be aware of if you want to become a true expert in digital marketing is the contrast between business-to-business marketing and business-to-consumer marketing.

Business to business is what “b2b” refers to. B to C, on the other hand, indicates that your company sells to consumers who are members of the general public rather than other businesses. B to B stands for “business to business,” whereas B to C stands for “business to consumer.”

And just like everything else I’ve shown you so far, there are some significant differences in the way that you want to market your business, your service, your product, market, or whatever, depending on whether you’re selling to businesses or people. Because of this, the next thing you’re going to want to do is to check out the video I have linked up right here on b2b versus b2c marketing. I’ll see you in the next episode, but in the meantime, make sure you check out what I just mentioned. In general, b2b marketing concentrates on a smaller number of clients who place larger orders, whereas b2c marketing targets a greater number of customers who place smaller orders. Because of this, if you are engaging in a sort of marketing known as business-to-business (b2b), you are going to have a little more incentive to put a little more punch behind your pitch because you are going to have to market to fewer clients.

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