I created this training with one goal in mind, to help get local businesses ranked on Google. I want you to be successful which is why I’m offering this training risk-free. If you don’t get ranked you don’t pay.

Adrian Hallberg

LOCAL SEO TRAINING

IS IT WORTH IT? 

In my honest and professional opinion, local SEO is the number one marketing method to get new customers. Out of all the ways to get new customers for a local business, local SEO is the most valuable.

Think about these local SEO statistics:

1. 46% of all Google searches are looking for local information. (Source: GoGulf)
2. 72% of consumers that did a local search visited a store within five miles. (Source: HubSpot Marketing Statistics)
3. 97% of people learn more about a local company online than anywhere else. (Source: SEO Tribunal)
4. 88% of local business searches on a mobile device either call or visit the business within a day. (Source: Nectafy)
5. 61% of mobile searchers are likely to contact a local business if they have a mobile-friendly site. (Source:  HubSpot Marketing Statistics)
6. By 2021, mobile devices will influence more than $1.4 trillion in local sales. (Source: Forrester)
7. 18% of local mobile searches led to a purchase within a day, whereas only 7% of non-local searches led to a sale. (Source: Think with Google)
8. 78% of location-based mobile searches result in an offline purchase. (Source: SEO Tribunal)
9. “Near me” or “close by” type searches grew by more than 900% over two years. (Source: Chat Meter)

With data like that, you can see why local SEO is such an impactful and important investment.

So… Ready to invest in a local businesses growth?

How To Be Successful With This Local SEO Course

Over the years I’ve heard and a lot of horror stories about small businesses hiring SEOs and not getting the results that drive real growth. Why is that? Well, it’s because the barrier to entry for SEO work is so easy. But to get real results is hard. It takes a lot of experience, constant learning, and testing, and actually caring about driving real results from organic traffic.

A lot of the time, a so-called SEO agency will check off a list of things done and send a bill without carrying about the results or real impact on the business.

Whenever I work with a business I see it as a mutual trusting partnership and I do things that will have an actual impact on the business’s growth. I use my experience and skillset to help businesses grow and if I can’t help I don’t bill them. 

So…

To be successful with SEO requires one thing. To find the right partner.

I’ve been a partner with many small businesses and even turned into actual business partners legally. That’s because when we work together, we can produce incredible results and accomplish our goals.

Is SEO Right For Your Business?

There is a lot of ways to market a business. You can invest tons of time in content like:

Videos, Youtube, Blogs, Social Media, ext.

But what are the top marketing methods that have the most impact? Well if you want customers fast I would recommend Facebook ads and Google ads.

If you want the best ROI and value overall, I would invest in SEO. And if you’re a local business, I would make local SEO the number one marketing method to invest time and money into.

Check out these stats:

1. Every month, searchers visit 1.5 billion locations related to their Google searches

2. A purchase follows 28 % of all local searches

3. 70% of consumers will visit a store because of information found online

4. Over 50% of all “near me” searches will result in an offline store visit

5. 62% of consumers will disregard a business if they can’t find them online

With stats like that, can you see how valuable ranking for your local business can be?

The problem a lot of local businesses have is that they can’t get ranked for their top service in their top city.

It can be so frustrating knowing that people are searching for a product or service that your business offers but not finding your business online.

With local SEO, interested buyers can not only find your business online but learn about your business and most likely call or visit your location.

Local SEO Can Be A Businesses Best Friend

How can SEO be a local business’s best friend? Well by being a constant and passive source of advertising, marketing, sales, and traffic. If your site is optimized for local traffic and ready to convert that traffic, SEO is the start to a passive source of consistent new customers.

The only limit is how many people are in need of your services.

Start your investment in local SEO off right with results guaranteed local SEO training.

The Benefits Of Investing In Local SEO Training

Local SEO Training For Employees

Are local business owners busy? Ha, you might laugh out loud on that one. Of course, they are. So if you are a business owner or manager and don’t have the time to invest in ranking your local business, pass on the opportunity to one of your employees. Start by asking your employees if they are interested in learning marketing or SEO. If one or more show an interest. Get them this training and allow them to rank your business on search results. The training helps you get a local business ranked but that is just the start.

The reality it, SEO is a long term play. You start with one ranking, and then you work on it until it is on the first page, and then you move on to rank for all the search terms that are related to your business.

Here’s a popular quote I like when it comes to investing in your employees.

One of Stephen Covey’s habits in the book Seven Habits Of Highly Effective People is, “Think Win-Win”

What better way than investing in your employees with training that will benefit them and your business too?

Benefits Of Local SEO For Small Businesses

Local SEO – What You Need to Know Before Hiring an SEO Consultant

The use of local business SEO is becoming very popular these days as more companies realize the benefits that it has to offer. It can help your company’s website to appear higher on local search results and benefit from an increased amount of free traffic, increasing your sales and profit margin. If you are a local business owner, however, it is not enough just to have a regular Search Engine Optimization (SEO campaign. You need to do something extra to help your local business grow and succeed. It doesn’t matter whether you currently have or plan on having an Internet presence: there is still much that you can do to ensure that you achieve success with local SEO and your local business growth.

One of the most important things that local SEO pros will tell you, no matter how many other local business owners are convinced of this, is that you should optimize your website for local search ranking. This includes using the proper local keyword phrases and using local business optimization techniques on your website, on your web pages, and in all of the content that is published online. Having the proper keywords in place and making sure that those keywords are properly used (even in the content that is published online) will help your business gain local visibility, generate organic traffic, and improve your search engine rankings. A well-optimized website is one of the most important factors in local business growth and success. With local SEO, you can help local businesses to grow through online marketing and find success in their local market.

Another thing that local SEO pros will tell you, regardless of whether you agree with them or not, is that you should create a web presence. A web presence is simply having a presence. It doesn’t matter if that presence exists offline as well as online: if you have the opportunity to advertise your business, you should take advantage of it. Local SEO marketing strategies such as having a business page on Google Places, creating local blogs, writing reviews on local business review sites, and submitting your local website’s address to all of the major search engines can help your small local business get discovered and marketed in a much more comprehensive way.

Guide to Local Business Growth

Local Business Growth is calculated by gauging the gross monthly revenue of various companies within a certain geographical area relative to its size. Gross monthly revenue is simply the total sales in a given month, multiplied by the total number of working days in a given calendar month. It’s a great way to determine whether or not a particular geographic area will be a good fit for your services or products because you’ll know exactly how much money you’ll need to spend there in order to make that sale. It can also show you which areas are seeing a high rate of growth and which ones aren’t, allowing you to develop methods to boost your company in those areas and grow in other areas as well. Using local growth calculations can help you ensure that you’re growing properly, and it can even provide data regarding the demographics of your customer base and whether or not they’re likely to convert into customers or just patronize your products.

The final part of local business growth involves SEO and other marketing methods.

Strategies for Marketing Local Business

Marketing local business is a challenge for most local businesses. Local marketing success can be a variety of things. But to cover it adequately, broken down strategies by aligning strategies across multiple platforms, local online marketing and traditional marketing. The idea is to focus on some smaller marketing tactics and utilize the big marketing techniques to get the word out about a new or existing business. Let’s look at a few examples:

Internet marketing is the foundation of any business, small or large, local or global. There are several local marketing strategies that are used as a foundation for more advanced internet marketing strategies. These include local SEO (search engine optimization), SMO (Social media marketing) and B2B marketing. Some other techniques include: email marketing, social marketing, referral marketing, travel marketing, event marketing, and others.

When you begin your search for marketing local business, consider the internet as your lead tool. Your first goal should be to gather leads and then you must turn those leads into sales. One way to do this is to create a Facebook page, Twitter account, YouTube channel, or blog on your local business. From there you can leverage your social media networking to promote future prospects. Some tips to remember when creating these accounts include: share information with your prospect, have useful information to share, offer free gifts like coupons and encourage people to connect you via social media channels.

Another aspect of local business growth involves customer satisfaction. Customer satisfaction is the percentage of customers who leave the establishment after having purchased a product or service. If a company has a very high percentage of unsatisfied customers, then this could mean that the company isn’t targeting its marketing efforts in the right areas. A company that isn’t getting as many customers unhappy as it should be wise to take a look at its marketing efforts and make changes in order to increase customer satisfaction. Customer satisfaction is the key to overall success for any type of company, and understanding your customers is the only way to ensure that your business is always meeting its goals.

How Do Customer Find Local Businesses?

Local SEO Strategies

Local SEO refers to optimizing your web presence within a specific geographical area to bring a highly localized audience to your website. You may ask why this is important, you may ask. Well, here is a short example to illustrate this. Suppose you’re an attorney in Ohio, and you optimized your site to rank for terms like best personal injury attorneys. However, if you were to search that term in Google using the local area matching criteria (which includes Ohio), you’d find that the search engine would list your site higher on the result page than the rest of the search results.

Why? Because you optimized the search results for the phrase “best personal injury attorneys” and not for” Ohio personal injury attorneys.” You targeted the specific individuals who might be looking for your specific type of legal help. In this case, the local business optimization you implemented would convert into organic search results exposure for your Ohio-based business.

This is just one scenario to illustrate how important it is to get your business, and therefore, your clients and customers, exposure via local SEO. If you own a brick and mortar store and you want to rank highly for a local phrase like “cement repair,” you’ll need to employ a number of local SEO strategies. However, if you were to use the services of a social media management company, like Facebook, for instance, you could take advantage of a multitude of social media outlets to build your brand presence and brand recognition, as well as to drive organic traffic to your site.

This, of course, ties into the first strategy — keyword research. Keyword research is perhaps the most important part of a local SEO strategy for a number of reasons. First of all, if you want to rank highly for key phrases that are frequently searched for by online consumers, or those that are most likely to result in an action for your customer, you need to do some keyword research. A professional business optimization company understands this, as well as many other SEO tactics, and can effectively implement it for you.

Your next strategy involves building brand awareness. The fact is, your local business is relatively unique from your competitors in a number of ways, not the least among them being the location. It’s important to create a consistent brand image for your business. For example, it would be far too easy for a local bakery to open up shop in a strip mall and pretend to be a national franchise business when what they really needed was some solid, relevant brand awareness.

The third strategy is to make use of web fx – Google Fluent Translation. Using webFX and Local SEO strategies together, you can achieve a higher ranking for the keyphrases relevant to your local business. WebFX and Local SEO reports are available from many reputable web development companies, so you can get much more information about their services without having to evaluate them one-on-one.

A fourth strategy is called Social Media Marketing (SMM). SMM, which stands for Social Media Marketing, is a concept that has been around for quite a while, but few business owners are familiar with its importance. Essentially, SMM involves using social media tools such as Facebook and Twitter to advertise your products or services. This is an important aspect of your local SEO strategy, which can actually help you rank higher in the search engine results for those key phrases. In fact, local solutions often incorporate SMM, as it’s an excellent way to get the word out about your local business to potential customers.

Finally, a local SEO strategy should include link building. Many businesses neglect to build links to their website, which is surprising, considering how effective they are at bringing targeted buyers to your website. In addition to Facebook, some of the most popular social media profiles like Google+ and LinkedIn allow you to add links to your website. So, be sure to keep up with these websites and create backlinks to increase traffic to your website.

Local SEO Strategy Infographic

Local SEO Online Course

Local SEO has been growing at a rapid pace over the years. It is considered as the foundation of all the processes involved in internet marketing for local businesses and is very much required by any website owner or even internet surfer browsing through your website. This is why a lot of local SEO strategies have been introduced by local business owners as they want to get more attention from the online surfers visiting their websites. In order to make your online presence bigger, you need to enroll yourself in a local SEO training course.

Local SEO consists of several processes. You have to have a well-managed web page so that it can generate more traffic to your site. You have to make sure that the incoming traffic is targeted to your target customers.

The next process which comprises Local SEO is the use of social media platforms. Social media is a great way to get closer to your customers. You are also able to interact with them which is a good way to build a good reputation and positive image. Local SEO is incomplete without the inclusion of social media. You have to incorporate these into your Local SEO strategy for better visibility and result pages.

Another important aspect of Local SEO is link building campaigns. If you want to generate more traffic to your site, then you need to increase the popularity of your web page by including links to other related sites. A popular link building campaign can help you obtain a high rank in the search engines result in pages. This way your site will be visible to the right people when they perform a search using the keywords you used in your SEO campaign.

Keyword research is one more crucial aspect of Local SEO. You need to have complete knowledge about the target audience of your web page content. For example, if you are targeting the students in a particular area, you have to make sure that all your web page content is targeted towards this audience. In the Local SEO strategy, you have to perform thorough keyword research to find out what people are searching for so that you can provide them with the information they are looking for.

One of the best Local SEO strategies you can implement is keyword analysis. You have to analyze what words or phrases are most relevant to your business. You have to find out what words people are likely to enter when performing a search using these keywords. These words can make a big difference to the ranking of your site in the search results. So you have to use these words in your optimization campaigns for the best results.

Local SEO is best done with the support of a Local SEO expert who has complete knowledge about the various techniques of Local SEO. He would have a complete list of the top-ranking keywords that are used by people while searching for something on the internet. He will also tell you about how to optimize your web page and other elements of your site for the best results in the search engines. If your business has an existing website then you can use the services of a Local SEO expert to get it ranked higher in the search engines. On the other hand, if you have not yet created a website for your business then you can opt for an affordable web hosting package and learn how to optimize it for Local SEO.

Local SEO strategies have become very popular over the past few years. With more people are opting for the internet for their shopping needs, finding the best place to put up your shop is crucial to your success. If you are looking for ways of how to make your online store better for customers then you should read this article to find out more about Local SEO strategies and what they can do for you. You have to keep in mind that the process of making your web page optimized for certain keywords takes time. So while you are learning SEO for local search engine optimization, it is important that you are aware of the time that is being spent on optimizing your web page.

If You Haven’t Started Local SEO Yet, I Recommend You Start And Make It The #1 Marketing Priority To Grow Your Business

Why Local SEO Training Is Necessary For Success

Do you think you can benefit from Local SEO Training? If your local business has an online presence, then local SEO is absolutely critical to your success. No matter what products and services you offer, if no one knows you exist, your business will fail. Now you might be thinking that there’s not much of a benefit for local SEO in today’s world with all the social media, blogging, and online discussion going on. However, you need local SEO to stay ahead of the competition.

In fact, it’s even more crucial today. You may not think that having a local web presence will make that much of a difference, but it does. Studies show that consumers place a higher importance on local search results. And, as they do, they are willing to pay more for it. Your local SEO course can help you achieve the rankings that will put your company in the first page of the local search results.

So, how do you go about local SEO? You can get a whole website, including local keywords, and local keyword optimization, and hire professionals to manage your site. However, if you’re still not convinced that local SEO is so critical to the future of your business, take another look at the numbers:

Today, just one out of every 50 searches is performed locally. That means that your business is losing money on every web page that you don’t manage. Take a look at the search engine rankings: they’ve dropped from the top rankings to somewhere between fourth and eighth. Why would you invest in a course that tells you to rank highly for local searches when it’s not profitable to do so? When you’re paying to improve your local strategy, you need training that helps you make sense of the local strategy.

Take some time to learn local SEO basics. Know what local SEO is, the various techniques and strategies, and the benefits that local web content has on the search results. You’ll have a better understanding of whether you need a local SEO strategy for your business or not. If you have an established business with a good local strategy already, then you may not need to pay for local SEO training. But, for those without a local presence online, learning the basics and implementing them are vital.

Why waste money on local SEO that won’t get customer reviews? If your goal is to get high rankings and then get customer reviews to boost your rankings, you’re wasting money. You can get expert advice on optimizing your web pages for local keywords at your local internet marketing consultancy. They’ll show you how to optimize your web pages to get customer reviews and help you choose local business marketing that works.

It’s a common misconception for local businesses to assume that they can just focus on local search results. Some companies even make their business name the keyword. Don’t do that. Your business name should be in the URL, but it also needs to appear several times in the meta description and title. A well-optimized website is the key to online success, but local SEO is essential to increasing business.

Why waste money on ineffective local SEO? The best way to get customer reviews for your business is to invest in local SEO training. You’ll have higher rankings in local search results and more local web content. You can also get expert advice on local SEO and local business marketing that will greatly benefit your business. You’ll find it’s well worth it!